Article VPRO Gids: Professionalization of TikTok
2021 ~ For the magazine of Dutch broadcaster VPRO, I wrote an article about the coming of age of TikTok. As TikTok was getting used by a broader audience, it was becoming more and more interesting for investors and advertisers, chaning the content on the platform. I spoke with TikTok expert Marieke Kuypers and the creator of the first daily soap on the platform, Joey Scheufler.